CREATIVE DIRECTOR / ART DIRECTOR
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Concept Studies

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5 Gum Concept Studies

5 Gum Concept Studies

Wrigley's tasked us with defining a visual voice for their 5 Gum brand - one that built on their mantra "Stimulate Your Senses". 

Working in partnership with Deadpool director Tim Miller, we delved into a world of hyper real sensations and sought to bring them to life through a variety of arresting and compelling visual explorations. 

The exploration tackles three over-arching themes: Experiences, Feelings, and Branded Sequences. The above is a selection of the results.