5 Gum Concept Studies
Wrigley's tasked us with defining a visual voice for their 5 Gum brand - one that built on their mantra "Stimulate Your Senses".
Working in partnership with Deadpool director Tim Miller, we delved into a world of hyper real sensations and sought to bring them to life through a variety of arresting and compelling visual explorations.
The exploration tackles three over-arching themes: Experiences, Feelings, and Branded Sequences. The above is a selection of the results.