• CREATIVITY TOP 5 OF THE WEEK
• EFFIE AWARDS / 1 GOld & 2 bronzes / 1 grand effie finalist
• CREATIVITY EDITOR's PICK
• ADAGE FEATURE ARTICLE
Under new ownership, The Chicago Sun Times was looking for an identity. A differentiator that would establish it as a trustworthy source to a new generation of readers without alienating current ones.
We developed a simple point of view - that we’re an organization of words but we define ourselves by our actions. We work for our readers, and we do so harder than anyone else.
Under the banner of The Hardest Working Paper in America, we’ve started launching acts and gestures that range from films to programs to actual interventions with our paper and format.