• Most played branded radio station of all time.
• Creativity / Editor's Pick
• Best of Ogilvy & Mather Worldwide 2015
• Featured in multiple news publications, including The Chicago Tribune and CBS.
What is the biggest challenge that a diaper brand can face? In 2015 the Huggies brand experienced it - a sharp drop in the national pregnancy rate.
So, to encourage baby-making and stop this trend, we gave the public a useful tool during the most romantic time of the year.
In addition to garnering extensive national and global press coverage - and raising the brand's profile above the competition's - the effort became the most successful branded radio station of all time.
