Hemingway in 15

• The One Show / Merit / Social Platforms

• Creativity / Pick of the day

• Creativity / Best of the week

• AdWeek / Pick of the day

• The Mashies / Finalist

• Lürzer's Archive / Published

• Best of Ogilvy & Mather Worldwide 2015

• Featured in multiple national and global publications, including Esquire, The Discovery Network, The Chicago Tribune, The Huffington Post and Mic.com among many others.

Ernest Hemingway is one of America's greatest writers. However, his life and legacy are not something today's teens are interested in - thus leaving his legacy up in the air.

So instead of fighting modern distractions we used them to our advantage. We partnered with artists, illustrators, animators and directors and carved a relevant space for his work in the very place our target's attention resides.

The resulting micro-film series led to millions of views and shares, worldwide press coverage, and even the adoption of the campaign as part of the curriculum in high-schools across the country.

Films crafted by Eduardo Cintrón and The Mill.