Ruffles, a chip brand known for its ridges, wanted to authentically break into the lifestyle brand space.
We saw corduroy’s ridged texture making a comeback in streetwear fashion, and created RidgeWear by Ruffles. We collaborated with fashion designer, Blu Boy, to translate Ruffles’ iconic ridges into sought-after streetwear.
Of course, we could not resist turning it into some tasty OOH, which ran across major markets in the US.