It took Rice-A-Roni 66 years to create Mac-A-Roni. And boy, is it cheesy. It’s so cheesy, that even the cheesiest of cheesy situations can’t compete.
To support the cheese-fest, we paired our TVC communications with a heartfelt apology. Rice-A-Roni → Mac-A-Roni… this was a product so obvious it really should not have taken us this long to come up with it.