A gaming brand less focused on winning, and more focused on fun. More hot pink than sleek black. Serious about engineering, to unlock the unserious fun of gaming.
I spearheaded this brand transformation in partnership with a small executive team, reinventing everything from our brand positioning, to how we show up in the world across advertising, PR, social, product design, and online and in-store.
A gaming brand less focused on winning, and more focused on fun. More hot pink than sleek black. Serious about engineering, to unlock the unserious joy of gaming.
I spearheaded this brand transformation in partnership with a small executive team, reinventing everything from our brand positioning to how we show up in the world across advertising, PR, social, product design, and online and in-store.
We launched in the most Seriously Unserious way, by bringing our best-best friend into the fold of gaming. Then, we found the literal last ninja on earth and created the most extreme product demonstration ever attempted in gaming. From there, we re-invented everything.
Featured in AdAge, Little Black Book and Ads Of The World.