Glade awakens the sense of smell. And uses it’s unique fragrances to create memorable experiences.
To demonstrate the mood-setting power of fragrance for the product launch of Glade car plug ins, we invented a new way to sample its fragrance - an actual living space designed by scent.
We partnered with scent experts and architects to build a pod, suspended in the Redwood Forest, that envelopes the consumer in the source of the fragrance. It also exhibited additional product attributes including adjustable scent through movable window and light-up functionality.
By creating the Scent Stay, we found a completely original way for consumers to sample our new fragrance, by taking them directly to the place that inspired it.
This ‘pod’ has since been featured across the world from The Daily Mail to Cabin Porn, and countless design press.